Keep it fresh

Social networking and band Web sites can be highly effective, but only if you update frequently. "Give people a reason to come back to your Web site and MySpace page by updating your content," says Eric Georgevich, singer and guitarist in Chicago indie rock band King Sparrow. "Write a blog, add a new picture, or highlight an upcoming show. The trick is to spread out these updates so there is something new every couple of weeks."

Source: http://www.examiner.com